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23. Learn To Repurpose Content

Posted on 12 Jul 2013 |

Repurpose Content

We have already discussed the importance of content marketing to promote your small business. But creating content takes a lot of time and effort. This is where repurposing can help. Simply put, repurposing involves taking your existing content and repackaging it in a different format and distributing it on new channels. A simple example can be to take a blog post and converting it into a podcast and maybe even a video. Repurposing will save you time and increase your marketing reach from targeting new audiences via different content formats.

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