5 Best Practices For Great Website Development – Tip 1
The Internet has completely changed the way all businesses function. If you don’t have a website you don’t exist, and further you don’t provide your potential clients a way to learn about you or your brand. Recent studies have shown that 85% of customers are searching for local businesses online, and 63% of small businesses don’t have a website. This leaves a huge opportunity for businesses to build a web presence and capitalize on potential new business, both locally and on a national level.
After building over 100 websites over the last 13 years, I want to provide you with my 5 best practice tips for great website development. These best practices will give you a leg-up on the competition, and help you develop a site that is less static and more of a lead generation tool.
Tip 1: When it Comes to Design and Functionality “Don’t Reinvent the Wheel.”
All great artists, designers, etc. have been inspired by others. By no means am I suggesting that you knock off some else’s website design. Some of my most successful site designs have been created after reviewing competitors’ websites and noting where they need improvement. I also research other amazing websites that have eye-catching aesthetics and unique functionality. I then take little bits of the best of what these sites have to offer, and integrate that with my own unique ideas and designs. In turn, I have created a personal design for my client’s business using the best in Web 2.0. By leveraging what others are doing and combining that with your own ideas, you really don’t have to “reinvent the wheel.”