Brand recognition is one of the major challenges in small business marketing. Lack of funds and different priorities often mean that small businesses are unable to invest in big PR or branding campaigns that will help to create brand recognition and awareness. Displaying consistent branding all marketing channels including your (more…)
Online resources that help to solve a particular challenge or problem faced by your target market can be a very effective way to attract prospects towards your business. This can be anything from an app to a template.
If you decide to take this approach, make sure to do your research well. Choose something that will add genuine value for your intended audience.
Affiliate marketing is a very effective form of online marketing whereby you enlist several other people to help promote and sell your products in return for a commission on sales. It’s a performance based systems which means you only have to pay commissions when (more…)