How to Create Compelling Copy for a Landing Page #1
The copy on your landing page can seal the deal or send your website’s visitors elsewhere. Since you only have a couple of seconds to capture the interest of a visitor, according to recent surveys, the words that you use on your site are essential to holding a visitor’s interest so they feel ready to move on to the next step. Your copy should help build affinity, establish trust and be optimized for the Web.
Incorporate psychological factors into your copy to make your product or service a logical, desirable solution.
Build trust and appeal to your visitor on the emotional level by addressing their problem or concern. Then provide a solution that visitors can use today. For example, a landing page may state, “Feel energized and get in shape with our exclusive … Your all-inclusive journey to rejuvenation is only a click away. Act now.”