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How to Create Compelling Copy for a Landing Page #2

Posted on 25 Sep 2013 |

02sg

Tip 2


Use action-rich language. Integrating action verbs into your copy gives your visitors clear, definitive instructions about what they’re supposed to do on your landing page, or lets visitors know how they can benefit from your products or services.

Examples of action-oriented instructions:

  • Click here
  • Submit
  • Download your copy

Examples of action-oriented phrases that describe benefits:

  • Learn how to …
  • See results …
  • Increase you’re …
  • Make your own …
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