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How to Create Compelling Copy for a Landing Page #4

Posted on 27 Sep 2013 |

Tip 4

Let your site’s visitor know why your product or service is valuable. After listing a feature, explain its benefit. Most visitors intrinsically know how a service or product is beneficial, but stating it for them drives the idea home. For example, “In this e-book, you will learn how to … Manage your time (feature) so you can spend more of it with your family (benefit).”

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