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How to Create Compelling Copy for a Landing Page #7

Posted on 2 Oct 2013 |

Tip 7

Get rid of fluff. Whether you write the copy on your own or hire a copywriter, keep in mind that the use of industry jargon, empty adverbs and meaningless adjectives are pointless on a landing page. Keep the information benefit-driven, short and to the point. When in doubt, always choose clarity over creativity.

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