How to Create Compelling Copy for a Landing Page #9
Edit the copy, especially if you wrote it. The most compelling copy can seem worthless to a site visitor if it has grammar errors, spelling mistakes, inaccurate information or inconsistencies. To set yourself up as a trustworthy professional, make sure your copy is error-free and cohesive.
If your copy fails to quickly capture the attention of your target customer, you risk wasting your marketing investment.