The 3 Elements of Great Website Design #2
Another element of great Website design is a Site’s effectiveness for converting traffic into leads. Usually this happens through the use of simple forms where a visitor to your Site can enter their email address or other contact info in order to receive a subscription to your newsletter or receive a free product. Conversion components like this are important, because they help build your contact list, and ultimately, give you permission to open dialogues with new leads. This is one of the earliest phases of the sales process.