Many consumer blogs regularly publish reviews and feature new products and start-ups. Getting your business featured in a leading blog in your niche can provide a big boost to your marketing efforts. It is very important to choose blogs that attract the same market as your business.

Use tools like Technorati to identify the leading blogs that target your market. Make a connection with the editor and see if there is an opportunity to write a post about your business or get your product reviewed. It is easier if you have first built a relationship with the editor via social media or other channels.